Project Location: Rochester, NY
To compliment the company’s progressive ideals and growing needs, A|r has partnered with Life Storage to develop a complete facility branding concept and design guideline to be applied to their operations nationwide. The branding and design guideline master document will support the company through its expansion and acquisition of new properties, providing a cost-effective decision-making tool that ensures aesthetic consistency of the Life Storage brand.
Multiple concept studies were developed, each offering variations for building scale, proportion, massing, materiality, color, and lighting to find a version that best resonated with the company’s image. The final concept creates a clean, consistent, and sophisticated design based on a set of rules and massing hierarchy that can be adapted to the size, style and context of their facilities to maintain the Life Storage brand across all locations nationwide.
To complement the company’s progressive ideals and growing needs, A|r has partnered with Life Storage to develop a complete facility branding concept and design guideline to be applied to their operations nationwide. The branding and design guideline master document will support the company through its expansion and acquisition of new properties, providing a cost-effective decision-making tool that ensures aesthetic consistency of the Life Storage brand.
Multiple concept studies were developed, each offering variations for building scale, proportion, massing, materiality, color, and lighting to find a version that best resonated with the company’s image. The final concept creates a clean, consistent, and sophisticated design based on a set of rules and massing hierarchy that can be adapted to the size, style, and context of their facilities to maintain the Life Storage brand across all locations nationwide.
